Competitive Advantage

“To help families discover the joy of everyday life”, that is the purpose of Target that drives the company and differentiate the company from its competitors. On such platform, Target is able to meet the needs of its customers, whom Target refers to as “guests”, making the shopping experience, just that, an experience. The main goal of a host, is to make their guest feel at home. This allows for Target to set itself apart from competitors.

Although in comparison to price points, Target may be on the higher end, it does not detour guests from choosing the retailer.  With that, Target has goals to invest up to $5 billion, in order to continue to grow and to continue give their guests an incomparable shopping experience for home living and lifestyle by offering quality merchandise at a fair price.