Differentiation Strategies                                  

Although Target could be categorized as using a cost leadership strategy, it also incorporates differentiation strategy by offering quality product, such as clothing and home, at an affordable price.  The move and impact of sustainability also sets Target apart from its competitors. With goals set, Target is able to move towards being a more sustainable retailer due to having more control over what is being manufactured and sold in stores.  Target has been a leading force when it comes to owning its products, which differentiates the retailer from its competitors.

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