Evaluating Firm Strengths & Weaknesses The Resource-Based View

It is without question Target is the leading retailer in its industry, as well as a trailblazer. Target is well-known for giving its customers an experience like none other by providing quality merchandise at affordable everyday price.  Not only is the shopping experience rememberable, but the access to partners such as Starbucks, Ulta Beauty, and CVS Pharmacy makes it convenient for shoppers to have a one-stop shop.

With the convenience and the experience Target provides, it is a weakness that the retailer has experienced on the worst data breaches in 2014. It did cause havoc on the retailers reputation, but on the positive note, the retailer has seem to leave the devastation behind. As careful as Target has been, customer data security has been on the forefront.

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