Implementing Corporate Diversification

Focusing on the Red Card, Target has diversified its portfolio in different ways, including having its own credit card. Guests of Target are exclusive to savings in-store and on-line with benefits of having a 5 percent discount rate with no annual fees and additional days to return or exchange any product. This type of diversification allows for Target to have customers to shop exclusively with the retailer while gaining credit in the financial world.

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