Vertical Integration Strategies    

As a leading retailer, Target is a great example of vertical integration strategy. Over the many years, Target has created, distributed and sold products from inhouse. This has allowed for Target to take control of what is sold and how the products are made, in which gives the retailer accessibility to hit its goals for a more sustainable environment. In the diverse profile, Target has launched their own home and furniture line. Having launched such products, Target has direct control of each stage in production from the raw materials, to the end product heading to the house of the guest who purchased. 

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